The Electric Company: Feel Electric completely focuses on emotions and feelings. However, it is great for building vocabulary. The students can select how they feel each day and keep a running record of it. If they are not sure what an emotion means, they simply can hold down on it to view and hear the definition. There are also other activities a lot like Mad Libs. The students select various words and the app applies the words to a story. The story is then read aloud to the user as they have the text in front of them to follow along. A lot of potential for primary grades in building reading skills within an app that builds character.